2025-05-20

Four Immediate Actions Retailers Can Take to Strengthen Their Retail Media Strategy

Christian shares four actionable insights that all retailers can implement right away:

1. Think like a media company – Focus on selling audiences, not just ad space. Shift from share of voice to number of targeted impressions.

2. Double down on data – Today's technology can track not only exposure and audience segments, but also measure reactions to messaging and even the impact on sales.

3. Enable smarter targeting – Let advertisers tailor campaigns based on customer demographics, weather conditions, and time of day.

4. Align retail media with your overall store strategy – Retail media should enhance the customer journey, not disrupt it.

Read the full article on IT-Karriär.

2025-05-09

Next-Gen People Counter for Public Spaces.

BizLab is now launching the next generation of people counters – an AI-powered system designed for public institutions such as museums, libraries, and other civic spaces to measure and analyze visitor flows in real time without violating GDPR.

Using locally processed AI technology, the system can detect gender, age, and emotional expression – without storing any biometric or personally identifiable data. Each visitor is assigned an anonymous session ID, and the data is then presented in aggregated and anonymized form.

This represents a quantum leap compared to traditional people counters. The technology enables data-driven decisions around staffing, opening hours, and offerings – all without compromising privacy.

The system opens up entirely new possibilities for public organizations to understand which age groups visit their venues, when they arrive, how long they stay, and how they move through the space – all without collecting personal data. This marks a paradigm shift in how we think about data in public environments.

The next step is integrating BizLab’s CMS system, which allows digital signage content to adapt based on the demographics present in the space. At a museum, for example, a screen next to an artwork could display different messages depending on whether a school group, a family with children, or a group of seniors approaches.

We’re building a system where the screen becomes as intelligent as the audience in front of it. It’s not about collecting data – it’s about creating relevance.

BizLab is a Swedish tech company with a vision to make digital communication in physical spaces measurable, relevant, and respectful. The company is on track to be certified according to both ISO 9001 (Quality) and ISO 27001 (Information Security) by 2025.

BizLab Updates

2025-05-08

We are pleased to announce that BizLab FLOW has been updated to the latest version. This update includes several improvements, such as graphical enhancements, a new beta feature, and bug fixes to ensure a more stable and reliable user experience. Below is an overview of the key changes:

Analytics "Reach"

We have revised the filter functionality to be more user-friendly, with fewer options, making it easier to find the data you need. The floating filter remains visible as you navigate the page, allowing you to see your selections at all times.

We also provide more information directly on the page to reduce the number of clicks required. For example, the number of detected vehicles is now displayed on the first page when relevant. As more data is presented, we have updated the visualizations with new, modern graphs that follow the same design as in Visitor Insights, ensuring a consistent and easy-to-understand visual experience.

New Beta Feature

Widgets: In this version, we introduce the Widgets feature, which is currently in the evaluation phase. This feature can be found under the "Devices" section, where you can select which screens will have access to widgets. Once fully developed and thoroughly tested, this section will be moved to the CMS, allowing for easier management and customization of your personal widgets.

A widget is a designated space on the screen where you can display customized information, such as weather updates, current time and date, or scrolling text with your chosen content. We plan to expand this functionality with additional integrations and customer-specific solutions in future releases.

Bug Fixes 

We have addressed several bugs, including issues with SMS notifications not functioning as expected in certain situations. We hope these fixes contribute to a more stable and robust platform.

This article questions Outdoor Impact 2.0 and its reliability. The system is based on travel surveys and traffic data, which do not provide an accurate picture of how many people actually see the advertisements on the digital screen. This article is in Swedish. 

BizLab Updates

2025-01-29

We have completed the first update of the year for BizLab FLOW. This update focuses on enhancing our CMS and ensuring a stable and responsive application. We have also implemented several upgrades to existing pages.

Improved media Page

We have revamped the media page with a refreshed and more user-friendly layout! You can now easily see when a media file was last used, making it simpler to keep your media library organized. We have added a new feature called "Clean Media Library," allowing you to effortlessly remove files that are no longer in use. Under Permissions, you can control which users have the rights to modify and delete files, giving you full oversight!

Increased Stability During Internet Outages

Historically, we faced issues when digital screens lost internet connectivity, resulting in the screens stopping the display of advertisements. With our latest update, the device continues to function smoothly even during internet outages. All data is stored locally and automatically synchronized once the connection is restored.

Enhanced Booking Flow

We have initiated a comprehensive redesign of the ad booking flow, making it faster and easier to use in upcoming versions. As part of this process, we had to temporarily remove the copy feature to eliminate bugs, but rest assured—it will return soon in an even better version!

BizLab Updates

2024-12-18

We are now releasing this year's final update for BizLab FLOW, introducing a major new addition to the media section that we call Media Transfer. This feature allows you, as a user, to create a link that you can share with your advertisers. They can then upload images and videos directly to your media library or the folders you have selected. You decide how long the link will remain active and how many files your advertisers are allowed to upload.

This update also includes a new version of BizLab AI, delivering improved analytics and greater accuracy. Additionally, we have continued to enhance the application's stability and performance.

BizLab Updates

2024-11-27

We are excited to present a new update that delivers significant improvements to the application's stability and performance. We have also streamlined the workflow within FLOW, upgraded existing features, and added new, exciting functionalities.

CMS: We have improved the process of booking and publishing ads on your digital screens. You can now easily upload multiple media files at the same time during a booking, significantly reducing the number of clicks when scheduling a segment or playlist.

Analytics: We’ve made it easier to access reach data for individual screens or groups of screens. All data is now presented graphically in a more intuitive and clear format.

Visitor Insights: We have simplified data presentation and added new features for an improved user experience.

New Feature: Time in Channel: For customers with visitor tracking at both entry and exit points, we can now provide an average time showing how long visitors stay in your channel (store).

BizLab AI: This update includes significant improvements within all our AI functionalities. The accuracy of person detection has been further enhanced, and mood detection has received an upgrade as well. Please note that this feature is still in beta-version and continuous development is ongoing. Vehicle detection has also been significantly upgraded, resulting in more accurate analytics and higher hit-rate.

2024-11-14

Advertising Veteran Christian Bönnelyche Challenges Media Agencies and Advertisers!

IT-Retail magazine published Christian's thoughts on how advertisers and media agencies should put more pressure on the measurability of digital screens.

2024-11-08

The AI Entrepreneur Challenges the Retail Industry

IT-Retail magazine published Magnus' challenge to the retail industry – to work much more data-driven in their decisions with the help of our software.

2024-10-30

BizLab Brings AI to Åland and Expands Its Offering to Advertisers

IT-Retail magazine highlights our collaboration with Ålandstidningen, where we jointly bring the latest AI technology to Åland.