Benefits for DOOH

(Digital Out-of-Home)
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Reach Counter

Today's measurement systems for DOOH often depend on outdated historical data to gauge the reach of your screens for outdoor advertisers. 

At BizLab, we believe in the power of real data in real time. With us, you can unlock immediate insights into the reach of individual screens, precisely segmented by age and gender. Say goodbye to guesswork and uncertainty—embrace the power of accurate data.
SOV,VAC,ROTS?

In the world of DOOH, these terms are used to measure the number of contacts your ad can reach, and billing is based on these metrics.

At BizLab, we believe that real data is far superior. With our platform, advertisers can discover exactly how many people have been exposed to their ads, broken down by age and gender. We also provide insights into how long viewers engaged with the content and how they reacted to your message. Elevate your advertising strategy with precise data that drives results!
Relevance?

Today, DOOH relies on traditional CMS that use basic playlists with continuously looping ads. However, reaching your target audience has become increasingly challenging, as a single ad rarely resonates across diverse segments.

At BizLab, we believe the future of digital signage lies in personalised content. With our segment booking feature, you can target specific audiences with your ads. With BizLab FLOW you can transform your advertising with tailored content that truly engages!

Alex Baker about digital screens

How to become more accurate in your communication with customers.
Interview with Alex Baker 
Visitor INSIGHT 

Next Generation of People Counters

BizLab is launching the next generation of AI-powered people counters for public spaces like malls, airports, museums or outside areas. We Provide real-time insights into visitor flows without violating GDPR. The system detects gender, age, and mood without storing biometric or personal data, assigning each visitor an anonymous session ID. This allows public institutions to make smarter, data-driven decisions on staffing, opening hours, and content offerings—without compromising privacy. The solution also integrates with BizLab’s CMS, enabling digital screens to adapt content based on who is present—whether school groups, families, or seniors.

Made for Public Spaces

Real-Time Visitor Insights

  • Gender and age

  • When and how long they visited 

  • Weather tacking 

  • Mood 

Smarter Decisions, Smart integrations

  • Simplify your staff planning 

  • Forecast of future visitors (sep25)

  • Seamless integration to our CMS

  • Full analytics  

Built in Sweden – Designed for Trust

  • GDPR-Compliant

  • ISO 9001 (ongoing) 

  • ISO 27001 (ongoing)

  • ISO 14001 (ongoing)